The Steady Social blog
Practical social media advice, minus the jargon
Straight answers for UK local business owners: what it costs, how often to post, what to share from your own photos, and how to tell a good social media manager from a bad one.
What it costs and how often to post answer the two questions we're asked most. Do you even need social media? is the honest one.
All articles
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Pricing
How much does social media management cost in the UK?
What a freelancer, a small agency and a big agency typically charge, and what actually drives the price up.
7 min readRead -
Strategy
Do small businesses really need social media?
What customers actually look at before they call, and the small signs that make them go elsewhere.
7 min readRead -
Frequency
How often should you post on Facebook and Instagram?
A realistic rhythm you'll actually keep, and why posting twice a week beats a burst then silence.
7 min readRead -
Local search
Google Business Profile posts: what to post, and why they help
Two updates a week is enough. Here's what to write, what to include, and what to skip.
8 min readRead -
Trades
Social media for tradespeople: a simple plan
Plumbers, electricians, roofers and builders: five photo types that win work, and how to ask for reviews.
8 min readRead -
Hospitality & beauty
Easy content ideas for salons, barbers and cafés
Before-and-afters, daily specials, opening hours and the photos you're already taking.
8 min readRead -
Choosing help
Outsourcing your social media: what to look for
Twelve questions worth asking before you pay anyone, and the four red flags that should end the call.
8 min readRead -
Straight talking
Can a remote team abroad manage your UK social media?
An honest answer about how it works, what to check, and where it can go wrong.
8 min readRead